Thousands of books have been written about how to scale a business, product market fit, building teams, dealing with clients, hiring people, managing people yet most fail to tell you a hidden secret that would change the way you do everything you do in your business. As with anything this hidden secret, is not so secret, its something that has been said through the ages by some of the most respected people of our time from Peter Drucker to Dali Llama.
Why is it that we don’t talk about self awareness often? And why is it so key?