The Newlywed Effect

Ever tried a restaurant and fell in love with it?  Everything was magical and perfect, wasn’t it?

Tried to go back a second time? Didn’t quite live up to what the first time was did it? In fact generally it goes down hill or goes up and down.

This is called the newlywed effect – and its largely based on expectation.

If you want to have a magical moment each time have no expectations, but not everyone can do this.

Your customers won’t – so have clear expectations set out, your always going to have superstars and sometimes you won’t and customers won’t like it.

There is no fix for this – only ownership, leadership, and empowerment.  By empowering your employees and others around you with ownership they can help create the newlywed effect, after all each new experience – well is new.



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