Customer’s are the doorway to your success, no customers, no success, no product nothing else can happen without someone (a customer) interacting with your product.
So next time a customer makes a complaint, or even a suggestion, make sure whoever is on your frontline that receives the message that they interact an make the customer feel heard.
That will make you better than 80% of the companies out there, want to go to 90%? follow up on the complaint – you can never be 100% because customers will never be fully happy.
Acknowledging your customers will go a long way – its also a confidence booster, because you may not think about them on the way up – but on the way down, there the only ones keeping you from being kicked down.